MARKETING CAPABILITIES FOR INNOVATION-BASED COMPETITIVE ADVANTAGE IN THE SLOVENIAN MARKET
نویسندگان
چکیده
منابع مشابه
Marketing Capabilities for Innovation- Based Competitive Advantage in the Slovenian Market
The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery processes. These processes require many specific capabilities that enable the firm to carry out ...
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ژورنال
عنوان ژورنال: Innovative Issues and Approaches in Social Sciences
سال: 2013
ISSN: 1855-0541
DOI: 10.12959/issn.1855-0541.iiass-2013-no1-art07